Friday, December 18, 2009

"Now is the winter of our discontent"

And how! There’s an awful lot of moaning going on right now and to be fair, a lot of reason for the moaning. The 2009 spec sales market has been terrible and every second movie to hit cinemas seems to be part of a franchise.

But I got a little spark in my belly today when I read about Fede Alverez’s $300 short movie Panic Attack!, which he produced and put on Youtube. This little giant-robot-invasion-story has been a monster hit, having more bang for its buck than many Hollywood blockbusters . And the next day his inbox was jammed with emails from Hollywood executives wanting to work with him (“if you can do that with $ 300, what about $30 million dollars!”.

Now he’s been offered a production deal by Sam Raimi’s Ghost House Pictures and will come up with a story with a studio-assigned writer to be set in Uruguay. Result for the internet and for innovative thinking!

The old world of movies – like the old world of everything else – is being stripped away and it’s a brand new world. Some people will embrace the big changes and others will opt out and sulk. Or write Hallmark Channel movies. Which way are you going to go?

No comments: